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Houghton Mifflin Strategic Business Letters and E-mail, Paperback, 374 pages

  • Sold Individually

Product DescriptionDiscover how a well-crafted message can make anyone stand out in the crowd. Contains a simple, six-step process for creating messages that get and hold the recipients attention. Chapters include Sales and Marketing with Pizzazz, Successful Job Search and Employment Issues, Customer Relations and Personal Business. Specific chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail mess. . . More >>

Houghton Mifflin Strategic Business Letters and E-mail, Paperback, 374 pages

Comments

Comment from clara
Time February 7, 2010 at 6:20 pm

I buy this book in may 30, and I haven’t received my order, I wrote an e-mail to the company about my situation but no one has gotten in contact with me. I would like to know the status of my order. Please pass this message to how may concern. I want my book.
Thank you.

Rating: 1 / 5

Comment from Mongo Ose
Time February 7, 2010 at 8:55 pm

Excellent information on how to create more powerful action oriented correspondence. It makes an excellent holiday gift for those verbose coworkers in the office that send too many meaningless emails.
Rating: 5 / 5

Comment from P. Marshall
Time February 7, 2010 at 11:30 pm

I always try to improve my writing skills and this book aids in that. I will recommend this book to anyone.
Rating: 5 / 5

Comment from Kadhim R. Ahmed
Time February 8, 2010 at 12:12 am

This would be a handy reference for business professionals. With its good contents and fair price it sells for, I will say, “It is worth having a copy in one’s library”.
Rating: 4 / 5

Comment from Indispensable Marketing Strategies author Paul Francis Musgrave
Time February 8, 2010 at 12:56 am

You might think a reference book on how to write business letters would be a dull read – but not this one! In fact, this book is fascinating and fun, thanks to the author’s witty and imaginative presentation.

Whether your purpose is to sell a product, collect a payment, extend an invitation, or secure employment, this book has advice you can use. Not only does it explain how to correctly format your letter, but it also offers guidance on how to organize your thoughts on paper, how to choose the most effective words, and how to charm your readers with tact and courtesy. In addition to the numerous example letters provided throughout the book, there are five appendixes at the end, serving as a handy reference guide to such topics as grammar, punctuation, and commonly confused words.

As the world of business becomes more demanding and competitive, writing well is now more than ever a way to stand out. This book will help you do that.

Paul Francis Musgrave, author of Indispensable Marketing Strategies – How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits – Marketing Strategy Secrets for Profitable Small Business Management

Rating: 5 / 5

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