Comments on: Houghton Mifflin Strategic Business Letters and E-mail, Paperback, 374 pages

By: Indispensable Marketing Strategies author Paul Francis Musgrave

Indispensable Marketing Strategies author Paul Francis Musgrave — Mon, 08 Feb 2010 00:56:45 +0000

You might think a reference book on how to write business letters would be a dull read – but not this one! In fact, this book is fascinating and fun, thanks to the author’s witty and imaginative presentation.

Whether your purpose is to sell a product, collect a payment, extend an invitation, or secure employment, this book has advice you can use. Not only does it explain how to correctly format your letter, but it also offers guidance on how to organize your thoughts on paper, how to choose the most effective words, and how to charm your readers with tact and courtesy. In addition to the numerous example letters provided throughout the book, there are five appendixes at the end, serving as a handy reference guide to such topics as grammar, punctuation, and commonly confused words.

As the world of business becomes more demanding and competitive, writing well is now more than ever a way to stand out. This book will help you do that.

Paul Francis Musgrave, author of Indispensable Marketing Strategies – How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits – Marketing Strategy Secrets for Profitable Small Business Management

Rating: 5 / 5

By: Kadhim R. Ahmed

Kadhim R. Ahmed — Mon, 08 Feb 2010 00:12:42 +0000

This would be a handy reference for business professionals. With its good contents and fair price it sells for, I will say, “It is worth having a copy in one’s library”.
Rating: 4 / 5

By: P. Marshall

P. Marshall — Sun, 07 Feb 2010 23:30:58 +0000

I always try to improve my writing skills and this book aids in that. I will recommend this book to anyone.
Rating: 5 / 5

By: Mongo Ose

Mongo Ose — Sun, 07 Feb 2010 20:55:52 +0000

Excellent information on how to create more powerful action oriented correspondence. It makes an excellent holiday gift for those verbose coworkers in the office that send too many meaningless emails.
Rating: 5 / 5