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Bob Eckert: Crisis Communication 101

admin — Sat, 10 Apr 2010 04:43:11 +0000

Robert A. Eckert is chairman of the board and chief executive officer of Mattel, Inc., the worldwide leader in the design, manufacture, and marketing of toys with approximately $6 billion in annual sales. Eckert joined Mattel in May 2000 from Kraft Foods, Inc., the largest US-based packaged food company. A 23-year veteran of Kraft, he most recently served as its president and chief executive officer, a position he had held since October 1997. He received a Bachelor of Science degree in business administration from The University of Arizona in 1976 and an MBA in marketing and finance from Northwestern University in 1977. Eckert spoke as part of the Spring Semester 2008 Eller College Distinguished Speaker Series February 26, 2008.

Business Communication Today

admin — Tue, 09 Feb 2010 14:48:33 +0000

Product Description Business Communication Today provides the cutting-edge communication coverage that prepares readers for real business practice. Understanding the Foundations of Business Communication; Applying the Three-Step Writing Process; Crafting Brief Messages; Supporting Messages with Quality Information; Planning, Writing, and Completing Reports and Proposals; Designing and Delivering Oral and Online Presentations; Writing Employment Messages and Interviewin. . . More >>

Business Communication Today

Business Communication Today

admin — Mon, 08 Feb 2010 18:45:42 +0000

Business Communication Today

Business Communication Today

admin — Sun, 07 Feb 2010 12:45:53 +0000

Business Communication Today