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2005 U.S. Refrigeration Festival began last week, are facing price increases voice of industry, the country is moving trend in the United States, it is clear that: commodity prices and not U.S. State Air conditioning raise their prices! Therefore, cooling of the United States to maintain air conditioning sales, “51″, Wenger, increasing base “51″ several times.? To take advantage of opportunities stockingIt reported that air conditioning is the main reason for price increases because of the sharp rise last year, commodity prices and lower export tax rebate so that production costs rose significantly. Also, since air conditioning season approaching, traders are keeping all this in advance. Logistics and transport systems in the context of rising prices of everything, the country’s massive air conditioning products to already strained transportation capacity has become more tense, followed by air transport costs of goods doubled. This makes the already low profit producers unhappy air conditioning, so no choice but to choose the way prices to maintain their normal development. But the country on the eve of the United States to take care strategy, has the power to do so this summer, not prices. According to reports, the United States earlier in March this year, “2005 Country United States Air Trends Conference” in the air with many well known manufacturers signed 10.88 billion yuan in purchasing large orders, seasonal demand for air conditioning to prepare enough. U.S. will take advantage of market opportunities as the country entered the United States and factory orders were agreed price, so that manufacturers supply prices will affect the United States will remain outstanding in accordance with the contract prices in the U.S. prices in the country. But always adhering to the “boy”, “good faith” business philosophy of the U.S. will never take the opportunity to follow the trend of manufacturers and prices. Look at profit margins, excluding totalFact, “small profits” are all aware of the truth of the country by the United States, “CAP”, etc., upside down. Wang Junzhou, general manager of Southern Region GOME, said that they do not focus on one product margins, the pursuit of profit is to reduce a product, expand the sales volume of sales through large scale to the overall profit margin . He added that part of the profits, not anyone else, for consumers, so that more users can enjoy in the U.S. is the terminal real price of retail business to survive. States United States the ability to benefit from strong sales of enterprise size terminal and its pricing strategy, the U.S. clearly state that if you just pursue profit stand-alone product, will ensure the profitability of goods sold, but at this price-driven market competition is likely to seriously affect sales, therefore, lead to an overall decline in gross profit. Some experts say the U.S. and other major appliance chain countriesHome profitability of retailing not just rely on sales profits, the profitability of manufacturers is also an important way to discount. U.S. sales of larger countries, U.S. manufacturers have given the country’s more favorable conditions. As such, a huge air-conditioned U.S. 10.88 billion yuan factory orders gained greater the slope of resources, more favorable procurement prices and more advertising money. Moving tends to meet consumer wins 2000 USA Years “TV Union Limit” is still in this country the United States to face several major brands of air conditioning joint prices, this scene will not happen again? U.S. in boys, denominations, and a strong national distribution network to ensure its own huge sales. Country United States of national unity able to purchase signed with upstream suppliers large orders, and smooth digestion in the domestic market, which significantly reduces costs for the procurement of the United States and suppliers are more willing to cooperate. downstream of U.S. manufacturers of the country received a huge amount of contracts which has a production company of other regional dealers orders can not be obtained, making manufacturersParts procurement costs and marketing expenses as a result significantly reduced. Party won U.S. consumers gain a thorough understanding of all truth, ranging from religious to business, to become a producer with a virtuous circle ring ring, so that manufacturers, retailers and consumers get what they want to achieve three win-win situation. This time, the chain is not reduced prices as the country while U.S. tense, but bite even closer.

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